I build partner networks that bring in money
At YMCA I grew strategic partners from 25 to 70 and raised donations by 50% through international campaigns.
International Partnerships · Growth Marketing · Market Entry
International partnerships & growth marketing.
I help organisations grow in new markets by building international partnerships and running data-driven campaigns. 15+ years at Nike, YMCA and UPakWeShip across Spain, the Netherlands, the UK and Mexico. I speak four languages.
Rotterdam · EN · ES · NL · FR
Open to new opportunities
Partnerships Manager · Partnerships Coordinator · International Marketing Manager · Growth Marketing Specialist
Rotterdam, Netherlands · International scope
25→70Strategic partnerships expanded
+50%Donations through international campaigns
52Retail stores launched internationally
What I bring
Three things I do well, backed by results.
15+ years in international roles at Nike, YMCA and UPakWeShip, now focused on international partnerships and growth marketing in Europe.
I help brands launch in new countries
At Nike I supported 52 new store openings across Spain, Portugal and Russia, including the first 20 in Russia.
I turn customer trust into new demand
Reviews, PR, email and paid channels, measured in GA4 and HubSpot. I took UPakWeShip's Google reviews from 2 to 150+.
- Target roles
- Partnerships Manager · Partnerships Coordinator · International Marketing Manager · Growth Marketing Specialist / Manager
- Languages
- English · Spanish · Dutch (B2) · French (intermediate)
- Based in
- Rotterdam, Netherlands · open to hybrid & remote
- Work authorisation
- EU citizen · Dutch passport
- Availability
- Available now
Career impact
Evidence, not adjectives.
Results from roles in international partnerships, customer engagement, PR and market expansion.
YMCA · Partnerships
25→70
Problem: funding depended on a small partner base. Action: I built business, fundraising and cultural partnerships across countries. Result: 70 partners and +50% donations.
Nike · Market expansion
52 stores
Problem: fast retail roll-out in new markets. Action: I coordinated accounts and logistics with partners. Result: 52 stores opened and delivery delays cut by 40%.
UPakWeShip · Reputation
2→150+
Problem: almost no online proof for a trust-based service. Action: I set up a review and local-marketing routine. Result: 150+ Google reviews.
YMCA Scheveningen · PR
+40%
Problem: programmes weren't reaching enough people. Action: I ran PR, trade shows and outreach, and repositioned the offer. Result: 40% sales growth.
01Professional experienceRoles · Employers · Achieved career results
Employment history
Where I worked and what I achieved.
A concise view of the international roles that shaped my approach to marketing, partnerships and growth.
Career evidenceSelected achieved results
2→150+Google reviews
25→70Partnerships
+40%Sales growth
52Stores launched
2025 — NOW
Independent Marketing Consultant
Freelance · Rotterdam / remote · from mid-2025
Digital campaigns across social, email and local media, supported by market research, lead generation and AI-enabled content workflows.
2019 — MAR 2025
Import Coordinator
UPakWeShip International Moving
Structured US-to-Europe workflows, directed marketing activity and grew Google Business reviews from 2 to 150+.
2015 — 2018
Policy Officer · Communications & Partnerships
YMCA · International
Managed international partner relations and communications, and co-organised conferences and leadership programmes with 4,000+ participants.
2019
PR Specialist
YMCA Scheveningen · Netherlands · alongside UPakWeShip
Supported 40% sales growth through PR campaigns, trade shows, community outreach and program repositioning.
2008 — 2011
International Account Manager
Nike · Hilversum
Supported expansion with 52 new stores across Spain, Portugal and Russia, including the first 20 stores in Russia.
International footprint
Lived and worked in four countries.
I have lived and worked in Spain, the Netherlands, the United Kingdom and Mexico—experience that shapes how I connect with audiences, teams and markets across cultures.
International events
Conferences and partner events I helped deliver.
Conferences, trade shows, cross-cultural workshops and networking programs—where partnerships start and international growth becomes tangible.
Exhibitor · NetherlandsData Expo
Conference · Atlanta, USANAYDO 2015
Networking reception4,000+ participants
Leadership panel25→70 partners
Stage session+50% donations
Plenary presentationInternational programs
03Recent projectsIronhack AI-Driven Marketing Bootcamp projects
Recent projects
Applying AI-driven marketing to real business problems.
Projects developed during the Ironhack AI-Driven Marketing Bootcamp: two live digital experiences and one clearly labelled strategy project. Campaign targets are separated from career results.
LIVE WEBSITE · 01
Visit live website ↗Biz Growth Hub
One clear digital path for entrepreneurs in the Netherlands—from positioning and discovery to lead capture.
Campaign modelProjected targets
112Leads / month
€3.4KRevenue / month
2.8×ROAS
Behind the build
Biz Growth Hub campaign system
Helping entrepreneurs in the Netherlands move from fragmented guidance to a clear path to action — a full campaign from positioning to automation.
Projected campaign targets
€3,400Monthly revenueProjected target
112Monthly leadsProjected target
2.8xROASProjected target
Projected campaign targets from the strategy model — not achieved results.
From customer journey to measurable campaign
Journey drop-offs informed the channel plan, message-matched landing experience and stage-based HubSpot nurturing. Make routes leads and GA4 closes the measurement loop.
Ironhack AI-Driven Marketing Bootcamp project · GA4 · HubSpot · Make · Netlify
LIVE WEBSITE · 02
Visit live website ↗Paw Balance
A trust-led pet-care experience designed to support discovery, booking and long-term customer relationships.
Acquisition modelProjected targets
1.5KLead target
+25%Booking target
3Journey stages
Live website · Project 02
Paw Balance — Project details
Pet-care website strategy, customer journey, UX and acquisition model.
Project context
Pet-care service platform
A live digital concept for busy urban pet owners who need a simple, reassuring way to understand services and move toward booking.
Challenge
Turn trust into action
Pet care is personal. The experience needed to establish credibility quickly while keeping services, pricing and the next step easy to find.
My contribution
Strategy, UX and website build
Structured the content journey, clarified the service proposition and created the responsive website experience around discovery, reassurance and booking.
Key deliverables
Service journey and retention model
Homepage, service and price navigation, trust messaging, booking calls to action, promotional offer and a three-stage acquisition model.
Ironhack AI-Driven Marketing Bootcamp project · Website strategy · UX · Acquisition journey · Netlify
STRATEGY WORK · 03B2B growth strategy
IamExpat
Turning a broad expat audience into a structured B2B journey for wellness partner acquisition.
Approach
Built a TOFU-MOFU-BOFU nurture model with CRM segmentation, automated email journeys and stage-specific KPIs.
Project contextIronhack AI-Driven Marketing Bootcamp project
A B2B growth concept connecting IamExpat's international audience with institutional wellness partners.
My contributionFunnel and lifecycle strategy
Defined audience stages, CRM segments, nurture logic, email touchpoints and the KPIs needed to evaluate movement through the funnel.
Key deliverablesAcquisition system
Partner targeting framework, TOFU–MOFU–BOFU journey, automated nurture map and stage-specific measurement plan.
MeasurementStrategic targets—not results
A target universe of 500 institutions with full-funnel KPIs designed for awareness, nurturing and partner conversion.
Awareness→Nurture→Partner
500 institutions targetedFull-funnel KPIs
Ironhack AI-Driven Marketing Bootcamp project · Strategic target · HubSpot · Email segmentation · CRM automation
Capabilities
Strategy with hands-on execution.
A toolkit spanning international partnerships, analytics, acquisition, content, CRM and automation.
Marketing & digital toolkit
International PartnershipsPartner & Alliance DevelopmentGrowth StrategyGA4Google AdsLooker StudioHubSpotSEOSEMrushPaid SocialMake AutomationMarketing FunnelsContent StrategyStakeholder ManagementCross-cultural Communication
Education & certifications
AI-Driven MarketingIronhack · 2026
Google Analytics CertificationGoogle
Google Ads CertificationGoogle
Inbound CertificateHubSpot
MSc MarketingUniversity of South Wales
Sustainable EconomyHarvard University
Let's connect
Hiring for a partnerships role?
I'm looking for Partnerships Manager or Partnerships Coordinator roles, and international marketing or growth marketing roles where partner networks drive the results. Based in the Netherlands, open to anywhere in Europe. Send me an email and we can set up a call.